Privacy notice

Who is Picsolve

Picsolve is an international group of attraction photography providers. We operate within partner sites, e.g. theme parks, museums, stadia and other attractions and provide physical and digital photography to their guests.

How we use your information

We use your information to enhance your Picsolve experience for you and your family and friends. That includes doing things like:

We also use it for business, regulatory and legal purposes, like:

Outside the UK

Outside of the UK, Picsolve adheres to the General Data Protection Regulation 2018 and the UK Data Protection Act 2018, regardless of location. We believe the GDPR to be the international gold standard for personal data protection. Picsolve adheres to all local data laws and regulations relevant to the global location, where applicable.

How long will you keep my data?

We will normally only keep your data for as long as necessary to provide you with the services you have signed up for. All photos are removed from our systems after 90 days to protect your privacy.

If you have not engaged with Picsolve in the last year, then your account may be classed as dormant or may be deleted in line with our data retention policy. Please check your inbox / junk mail box to see if we have sent you any emails about this recently.

Do you share my data with other organisations?

We use your data to improve your experience. Our service means that we keep your data inside Picsolve unless give us your permission to share it, with for example:

In exceptional circumstances, we may share your information without your permission if we reasonably believe you might be breaking the law, for example committing a criminal offence on the site, and such disclosure is allowed under the relevant laws, including data protection law.

If you use our website outside the UK, our advertising partners may use your data to show you information on experiences in attractions and theme parks elsewhere outside the UK.

When we share your data outside Picsolve

We will:

Your rights under the GDPR are unaffected and you may enact them at any time by contacting

People who contact us via social media

Picsolve operates a social media presence, including Facebook and Twitter. We urge that you read their individual privacy notices. Any posts made to our public presence will be viewable by anyone visiting our pages. Any private messages sent via these sites will be treated with the same respect as our other communications channels.

People who call our helpline

Picsolve does not provide a customer facing helpline, however, if you have indicated that you are willing to be contacted by telephone, Picsolve may call you. If you do supply Picsolve with a telephone number, we will only use it for the purpose for which it was supplied. Picsolve will not add your telephone number to any kind of directory. We will not pass your number to any third party without your prior and explicit consent. Picsolve does not record calls; however, details such as your name and contact details, and details of the support case, may be added to our ticketing system, AutoTask.

People who email us

Our email is served through Microsoft’s Office 365 platform, which is managed by our IT service provider, 81g Blue. Picsolve maintains Information Security and General IT polices around the use of email. The policies cover such requirements as not sharing your details with a third party, unless necessary to resolve your request. In these circumstances, we will always seek your explicit consent first. Picsolve will not add your email address to any mailing lists or subscription services, unless you explicitly ask to be added.

Who will your personal information be shared with

In the event of a complaint or request, and with your explicit consent, we may share some or all your information with the owners of the sites in which we operate. For example, where the complaint is not directly related to a Picsolve operation or we require our partners’ assistance in resolving your request.

Picsolve collects aggregated, anonymised data to enable us to monitor our services and performance. This data has no link to any identifiable individual and is used for internal monitoring purposes only.

Use of Cookies by Picsolve

Picsolve uses cookies as part of your online experience. For further information please see our cookie policy.

People who use Picsolve services

Picsolve provides two main outlets of services, physical and digital copies of images taken and sold at our partners’ attractions or locations and digital purchase online from selected, global attractions.

Picsolve operates our photography services under the lawful basis of legitimate business interests. We are unable to shut down our cameras at the request of specific individuals at attractions. However, any imagery will be removed immediately upon request at the point of sale. We will not profile your data without your consent. Your image may be processed only to add graphics and resize for initial display.

When visiting any physical outlet of Picsolve, you may enact any of your GDPR rights by speaking to a member of our customer services team.

When using our online services, it is important to review our Cookie Policy. Our online applications may require a form of login identification to help maintain the security of your imagery. Picsolve does collect anonymous usage statistics through Google analytics.

Any personal details that you provide will not be used for any purpose other than those explicitly stated at time of collection.

Information Technologies

Picsolve utilises a trusted third party, 81g Blue for our internal IT needs. Please see their privacy statement, here.


Picsolve utilises the cloud office productivity service, Office365. This service includes emails, and cloud storage.

Your rights

You may enact your rights at any time by contacting We will enact a Data Subject Access Request within a month of receipt, except in extreme circumstances. Picsolve will endeavour to keep you informed during the entire process.

You can read more about these rights here –

Changes to this privacy notice

Picsolve keeps its privacy notice under regular review. This notice was last edited 6th March, 2019.

How to contact us

To enact your rights under the General Data Protection Regulations, 2018, and UK Data Protection Act, 2018:

Privacy, Picsolve International, 9 Victoria Way, Pride Park, Derby