3 October 2018

Picsolve are proud to partner Global Village Dubai as part of a multi-year deal

Picsolve, the leading digital content capture partner for world-class visitor destinations, has today announced a series of new partnership wins and contract extensions across Asia-Pac and the Middle East. The announcement sees Picsolve become the sole content capture partner of Merlin Entertainments’ new attractions in China; as well as the luge track at Eden Valley Ski Resort in South Korea and the iconic Global Village Dubai.

With both Merlin and Picsolve sharing growth strategy ambitions for China and a long history of success together, Picsolve has been selected as the partner of choice by Merlin Entertainments to create highly immersive and interactive environments for visitors at five new destinations: Shanghai Dungeon, Peppa Pig World Shanghai, LEGOLAND Discovery Centre Beijing, Peppa Pig World Beijing and Little Big City Beijing. The partnerships further cement Picsolve’s international expansion across the Asia-Pac region and reinforce the company’s reputation as market leader. All attractions will be using Picsolve’s innovative green screen and grey screen technology to power visitor experiences in the region’s newest and best destinations. In addition Picsolve’s patented Experience Wall, which provides a seamless capture experience for visitors, will be at both Madame Tussauds Shanghai and Bangkok, making the first sites with Experience Walls in Asia. 

Following successful existing partnerships with multiple Merlin Entertainments attractions in the Asia-Pac region, the partnership with Picsolve also includes a series of multi-year contract extensions*. The announcement sees Picsolve continue to work with six Madame Tussauds attractions, two Sea Life Centres and three LEGOLAND Discovery Centres across Thailand, Japan, China, Korea and Hong Kong.  

In addition, Picsolve is also pleased to announce contract wins of the Luge at Eden Valley Ski Lodge, and Global Village Dubai, the Middle East’s biggest leisure destination. 

The Eden Valley Ski Resort, Yangsan, is in South Korea’s South Gyeongsang Province and has the world’s longest luge track, measuring 2.2km long. Picsolve’s ride photography technology will capture visitors as they race down the luge track, and its innovative green screen technology will ensure guests can capture the moment through a choice of printed photography options. 

In the Middle East, as part of a multi-year deal with Global Village Dubai, Picsolve’s ride photography will capture visitor experiences as they enjoy the destination’s London Loop rollercoaster and the Miami Surf water ride. Roaming photographers will also capture guests at the Carnival and throughout the themed pavilions, whilst Picsolve’s innovative green screen technology will feature at entrance of the major ride and attractions.

Picsolve CEO, David Hockley, commented: “Our expansion into these key markets puts Picsolve firmly on the map as the primary content capture partner for the world’s best destinations. The new contract wins and further contract expansions with Merlin Entertainments, the iconic Global Village Dubai and South Korea’s Eden Valley Ski Resort are testament to our hard work, continued innovation in the market and the strength of our leadership team. I’m excited by the prospect of many more iconic entertainment brands joining in partnership with Picsolve.” 

Quote left

Picsolve continue to deliver compelling content capture experiences that our visitors know and love, so it made perfect sense to engage with them and develop our new destinations opening in China. The rapid development of the entertainment market within Asia is a hugely exciting and therefore essential we work only with partners that can deliver on the expectations of our visitors. Picsolve is a great match for us, helping us capitalise on the opportunities in the Asian market and ensuring we’re at forefront of innovation across all our attractions whilst supporting our achieving compelling imaging propositions.

Quote right Rupert Hough, Group Head of Games and Photography Operations Director at Merlin Entertainments, said:

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