16 January 2017

MT DigiPass Small.jpg

Photo redemption is now a breeze with clever association wristband from Madame Tussauds’ long-standing photography partner.

Picsolve, the pioneer of photo and video capture for the leisure and entertainment industry, has dramatically enhanced the guest experience at Madame Tussauds London with an innovative and effortless way to collect and purchase memories of their special day out with its new association wristband – implemented for the very first time within an attraction.

Already experiencing huge success within theme parks, Picsolve’s wristband will transform the guest experience from cumbersome paper tickets to a slick, unified solution, that caters to the increasing visitor demand for an integrated approach. From this month, guests will no longer receive multiple paper tickets in order to retrieve each photo individually and instead will receive an individual wristband at the first photo moment for use throughout their visit. 

Quote left

Being our photography partner of choice, we are delighted with Picsolve’s latest addition to our visitor’s experience, which we believe will make guest’s interaction with photography redemption both seamless and enjoyable. We’re always keen to hear new ways of continuing to enhance the Madame Tussauds London experience and are looking forward to working with Picsolve on new technology innovations throughout 2017.

Quote right Ed Fuller, GM at Madame Tussauds London

By simply scanning their unique wristband, guests will automatically associate themselves at each iconic photo moment with a stunning collection of life-like wax figures, including selfies with Kim Kardashian, a regal line-up with the Royal Family or chilling on the bleachers with One Direction. After a day with their favourite celebrities, guests take their wristband to any dedicated photo point to purchase both print and digital copies, to share instantly with friends on social media or treasure forever.

Quote left

As a long-standing strategic partner, we have been able to work closely with Merlin to bring guests the latest pioneering technology that can truly improve their experience at Madame Tussauds and other attractions across the world. Our digital association wristband is just one way that we are looking to cater to the growing visitor demand for speed and convenient services that enhance their precious days out.

Quote right Alan Wright, CEO of Picsolve

Picsolve has a long-standing partnership with Madame Tussauds, bringing its renowned photo technology to eight of the wax figures, including One Direction, President Obama, Royal Family, the Star Wars attraction, Spirit of London ride, Sherlock Experience and Feel the Fashion.

Discover more

MT Nashville Small.jpg

Picsolve Hits The Right Note With Madame Tussauds Nashville

Picsolve’s green screen technology, themed image set and personalised merchandise take centre-stage at Music City’s eagerly awaited new tourist attraction.

Girls enjoying colour run

Picsolve Partners with Madame Tussauds London to Capture Moments with Fashion Superstars

Picsolve are proud to have partnered with Madame Tussauds London to capture unique photo moments with the attraction’s latest wax figures: Cara Delevingne and Kendall Jenner.

LBC Small.jpg

Picsolve’s global portfolio gets a little BIGGER with Little BIG City Berlin

Picsolve’s innovative content creation technology captures live experiences at Berlin’s latest attraction.