6 December 2016

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Implementation includes a company-first ticketing collaboration with VGS, providing guests with one in-resort payment solution for their entire visit.

Picsolve, the pioneers of digital image capture for the leisure and entertainment industry is implementing one of the world’s largest photography installations to date, with a full range of image capture solutions, across Dubai Parks and Resorts, the Middle east’s largest integrated theme park destination. The entertainment destination includes MOTIONGATE™ Dubai, LEGOLAND® Dubai, LEGOLAND® Waterpark, Bollywood Parks™ Dubai the multi-themed dining and restaurant destination Riverland™ Dubai, and Lapita Hotel a Polynesian themed family hotel part of the Marriott Autograph® Collection

To provide guests with a simple way of validating and accessing their photography packages, Picsolve are integrating its DigiPass technology with the Dubai Parks and Resorts ticketing system provided by VGS (snAPP). This first-time collaboration will create true omni-channel purchase and redemption opportunities for Dubai Parks and Resorts, by allowing the destination to sell photography across multiple guest touch points, including fast queues, food and beverage and park entry. This will make it easier and faster for guests to purchase and enjoy photography entitlements in any of the theme parks.

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As the region’s largest integrated theme park and entertainment destination, the deployment of the latest new technology innovations has been crucial to our company vision. With Picsolve, we were able to collaborate with the best-in-class digital photography partner and ensure all our guests can use the latest tech solutions to remember and cherish their special times spent at Dubai Parks and Resorts.

Quote right Raed Kajoor Al Nuaimi, CEO of DXB Entertainments PJSC, the owner of Dubai Parks and Resorts

In the coming months, guests will also be able to visit Picsolve’s GS Photo Studio and take home a photo souvenir of themselves situated in one of the different themed locations within Riverland™ Dubai, such as the French Village or India Gate. Situated in the heart of Dubai Parks and Resorts, the Riverland experience has been specifically designed for guests to enjoy during the evenings or while moving between the different parks. 

Photo gifts and branded photo books will be introduced and available at Bollywood Parks™ Dubai, MOTIONGATE™ Dubai and LEGOLAND® Dubai, while roaming photographers will be on the ground to capture guest’s moments of their day.

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As the UAE is the fastest growing region in the theme park industry, it was important that our partnership with Dubai Parks and Resorts took into consideration the thriving consumer demand for easy to use digital solutions within parks. By deploying the latest innovations in technology and being part of Dubai Parks and Resorts ticketing eco-system, we are guaranteeing complete guest satisfaction with a fully connected, omni-channel photo and retail experience.

Quote right Alan Wright, CEO of Picsolve

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