16 May 2018

Crowd of people enjoying themselves during colour run festival

The European debut of Picsolve’s Experience Wall is the latest installation at Madame Tussauds’ London.

Picsolve, the leading digital content creator and distribution partner for world-class visitor destinations, has today announced the implementation of its patented Experience Wall at Madame Tussauds London in celebration of the Royal wedding. The Experience Wall immerses visitors in the forthcoming royal celebrations whilst they rub shoulders with Madame Tussaud London’s newest figures, Meghan Markle, and her groom, Prince Harry.

Picsolve’s patented Experience Wall provides a seamless capture experience for visitors, allowing them to choose from a range of backdrops to capture moments with the UK’s cutest couple, from cutting their wedding cake to relaxing on a private beach. The customisable screen encourages visitors to interact with the attraction’s photographer, allowing them to capture the most regal content.

The 15ft Experience Wall takes the form of floor to ceiling HD screens, replacing what would have been a traditional greenscreen backdrop. When the content is captured, the visitor is unaware the backdrop temporarily turns chroma green for a split second, allowing for the post-production touches to be applied.

The technology comes following Picsolve’s acquisition of US-competitor, Freeze Frame, in September 2017. The Experience wall can also be found at other world-renowned global attractions, including One World Observatory and National Geographic Encounter: Ocean Odyssey, both based in New York City.

The installation marks the next step in Picsolve’s constantly developing product suite. When not being used to provide backdrops at content capture opportunities, the Experience Wall can also be utilised to display social media feeds or provide a unique backdrop to gigs.

Quote left

We are hugely excited to be launching the Experience Wall in Europe and believe there is no better couple than Harry and Meghan to help showcase the technology. Madame Tussauds’ London is one of the most recognisable destinations in Europe and we believe this is the ideal opportunity for us to cement Picsolve’s position as the number one content creation partner for world class destinations.

Quote right David Hockley, CEO at Picsolve

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