23 May 2018

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Picsolve, the leading digital content capture and distribution partner for world-class visitor destinations, today announced the next steps in its diversification into Asia. 

While confirming its plans to exhibit at the Asian Attractions Expo 2018 (AAE18), Picsolve also announces the secondment of Robert Cowell as Vice President of Asia and the launch of two new content capture experiences in the region: the Experience Wall and Super Selfie.

Picsolve at AAE18 

Picsolve will be exhibiting at AAE18 for the first time since 2015, showcasing a range of corporate and product developments. With 19 partners in the Asia Pacific and Middle East region, including recent contract wins with Busan Air Cruise and Studio City Macau, Picsolve will be discussing its full range of innovative content capture experiences.

Visitors to the show will be able to meet and discuss content capture in Asia with key members of Picsolve’s executive team including David Hockley (CEO), Andrew Jarvis (General Manager Asia and Middle East) and Robert Cowell (Vice President of Asia).

Picsolve will be based at booth #705 at AAE18, which runs from 6th-8th June at the Hong Kong Convention & Exhibition Centre.

Appointment Robert Cowell as Vice President of Asia

To spearhead Picsolve’s operations in the region, Robert Cowell, previously Global Transformation Director, has been seconded as Picsolve’s new Vice President of Asia. Since joining Picsolve in 2013, Robert has been an integral part of Picsolve’s executive team, leading business strategy and developing Picsolve’s position as an industry leader. Prior to his secondment, he led Picsolve’s strategic assessment of the Asia market. 

Based in Hong Kong, Cowell’s new role will focus on developing Picsolve’s Asia footprint, building strategic partnerships and leading the company into new market sectors. 

Commenting on his new role, Cowell said: “Picsolve has had great success in the Asian market in the past year, as demonstrated by our partnership with Studio City in Macau. I’m looking forward to building on this success and further developing our footprint here. Asia has seen huge growth in tourism recently, with many entertainment brands looking to capitalise on this by accommodating to the different tastes, demographics and climates of the region. We’re looking forward to working with these companies to ensure their visitors have a truly seamless experience in content capture.” 

Super Selfie

The first of two new and innovative content capture solutions Picsolve is launching in Asia is the Super Selfie, a dramatic, panoramic and supercharged take on the much loved ‘selfie’. Launched in partnership with Panora.me, Super Selfie takes the stunning backdrop of any destination and combines it with a ‘selfie’ of its visitors to create a piece of engaging and highly sharable content.

The experience sees visitors pose for a camera, located in a distant and high location, which captures three separate images at once. The result is a short video that starts with a close-up of the visitors before dramatically zooming out to reveal the panoramic backdrop behind them. Super Selfie provides ideal content for brand activation at destinations, while consumers get the ultimate ‘I Was Here’ moment in a highly shareable package.

Picsolve is working in partnership with Panora.me to deliver the Super Selfie experience, which has just been installed at Studio City Macau – just one hour away from Hong Kong. A video showcasing the Super Selfie in action can be found here.

Experience Wall

Also new to the Asian region is Picsolve’s Experience Wall, which provides an immersive and seamless capture experience to replace traditional green screen backdrops. 

The patented technology, enabled by Picsolve’s acquisition of Freeze Frame in September 2017, comprises of a collection of floor to ceiling HD screens, which can be filled with engaging video content in line with the attraction’s brand. As a visitor’s image is captured in front of the Experience Wall, they are unware that the Wall turns chroma green for a split second, allowing for post-production effects to be applied.

The Experience Wall’s screens can be fully customised to match any brand or immersive theme, making it perfect for any environment and encouraging visitors to interact with the photographer. The Wall can also be utilised beyond the capture experience, such as displaying a social media feed during a concert. The Experience Wall is already live in world-class destinations such as Madame Tussaud’s London and One World Observatory in New York.

The Super Selfie and Experience Wall join the Picsolve portfolio alongside other innovative capture experiences including Ride, Roaming, Green Screen and Picsolve’s award winning GSX (Green Screen Experience).

“We’re looking forward to meeting with new and existing customers at AAE18 and taking the next steps in our expansion into Asia. The region is one of the most exciting and dynamic markets for visitor destinations today, and Picsolve’s recent growth in the region has been very strong, with locations such as Studio City in Macau enjoying the benefits of our cutting-edge content capture experiences,” said David Hockley, CEO at Picsolve.

“We’re also delighted to second Robert Cowell as our Vice President of Asia in the region, and to be returning to the Asian Attractions Expo to showcase our global proposition, which we believe is unmatched in terms of both our industry knowledge and the innovative solutions we offer. Super Selfie and the Experience Wall are just two examples of cutting edge content capture experiences that can deliver improved customer engagement, while giving visitors themselves the ultimate memento to share with their friends.”

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